1

Got slogan? Guidelines for creating effective slogans

Chiranjeev Kohli, Lance Leuthesser, Rajneesh Suri
Journal:
Business Horizons
Année:
2007
Langue:
english
Fichier:
PDF, 189 KB
english, 2007
2

Product Positioning: A Comparison of Perceptual Mapping Techniques

Kohli, Chiranjeev S., Leuthesser, Lance
Journal:
Journal of Product & Brand Management
Année:
1993
Langue:
english
Fichier:
PDF, 359 KB
english, 1993
3

Brand equity: the halo effect measure

Leuthesser, Lance, Kohli, Chiranjeev S., Harich, Katrin R.
Journal:
European Journal of Marketing
Année:
1995
Langue:
english
Fichier:
PDF, 173 KB
english, 1995
4

Creating brand identity: a study of evaluation of new brand names

Chiranjeev S. Kohli, Katrin R. Harich, Lance Leuthesser
Journal:
Journal of Business Research
Année:
2005
Langue:
english
Fichier:
PDF, 324 KB
english, 2005
5

Corporate identity: The role of mission statements

Lance Leuthesser, Chiranjeev Kohli
Journal:
Business Horizons
Année:
1997
Langue:
english
Fichier:
PDF, 944 KB
english, 1997
6

Supplier relational behavior: An empirical assessment

Lance Leuthesser
Journal:
Industrial Marketing Management
Année:
1997
Langue:
english
Fichier:
PDF, 827 KB
english, 1997
7

2+2=5? A framework for using co-branding to leverage a brand

Leuthesser, Lance, Kohli, Chiranjeev, Suri, Rajneesh
Journal:
Journal of Brand Management
Année:
2003
Langue:
english
Fichier:
PDF, 202 KB
english, 2003
8

Relational behavior in business markets: Iplications for relationship management

Lance Leuthesser, Ajay K. Kohli
Journal:
Journal of Business Research
Année:
1995
Langue:
english
Fichier:
PDF, 1.23 MB
english, 1995